I also read the bible of Marketing ie Marketing Management by the guru Philip Kotler. The book is a complete explanation of the marketing process,the types of markets and the 5Ps of Marketing. It was really an experience to read this book...
I have been reading a tome on Organisational Bahaviour the book is by Stephen Robbins and Timothy Judge.The book gives a very lucid explantion of Human resource Behavior in different corporates,Behavior of individual,groups and organisation. Interesting Book...