On Management

Marketing Information Systems provide information for the planning and control of the marketing function. Marketing planning information assists marketing managers in product planning ,pricing decisions,planning advertising and sales promotion strategies and expenditures, forecasting the market potential for new and present products and determining the channels of distribution. Marketing control information supports the efforts of management to control the efficiency and effectiveness of the selling and distribution of products and services. The major types of marketing information systems are sales management, product management , advertising and promotion, sales forecasting, market research and marketing management systems. Computer based Manufacturing Information Systems use several major sub systems to achieve computer  aided manufacturing (CAM). Computers are automating many of the activities needed to produce products in manufacturing industries. For example, computers...

Data Administration Data Bank Data Dictionary Data Modeling Data Planning Data Resource Management Data Base Administrator Database Development Database Management Approach Database Management System Database Structures: Hierarchical Network relational Database file organization and processing: Direct Sequential File processing limitations: Data Duplication Lack of data Integration Data Dependence Hypertext Logical data elements: Character Field Record File  Database Query Language Report Generator Types of Databases: Operational End User Distributed External Text

Areas of Information Systems Managerial end users need to have a knowledge of five major areas of information systems. They should understand: Several foundation concepts about information systems and their role in organizations. how information systems solution can be developed for business problems. Major concepts and developments in the technology of information systems. The major applications of information systems to end user activities and business operations and management. How to meet the major challenges of managing information system resources and activities  Conceptual Categories of Information systems : Operations Information systems Transaction processing systems Process control systems Automated office systems Information reporting systems Decision Support systems Executive Information Systems End user Computing systems Expert systems Strategic Information Systems Business Function Information Systems   In real world these conceptual c...