Over capitalisation when the business had more funds invested in the business than can be profitably employed Risk management is the process of identifying and minimising the potential cost of unfavourable events. Insurance Is a service offering protection against future possible loss as a result of some unfavourable event in the future. Budget is an expression of management plans in financial terms Profitability is a financial objective of the business and is concerned with the adequacy of profit Liquidity is a financial objective of a business and is concerned with being able to meet all cash obligations when they are due Growth is a financial objective and is concerned with increasing the size of the business Cash budget is a plan for cash receipts, cash payments and the resultant cash balance at certain points in time Targeted profit level should provide a reasonable return on the owners' investment - this means that the retur