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Macroeconomic And Industry Analysis


  • In a globalised  business environment ,the top down analysis of the prospects of a firm must begin with the global economy.
  • The government employs two broad classes of macroeconomic policies viz. demand -side policies and supply side policies. The former are meant to influence the demand for goods and services and the latter the supply for goods and services.
  • Fiscal policy is concerned with the spending and tax initiatives of the government. Monetary Policy is concerned with the manipulation of money supply in the economy.
  • To determine the intrinsic value of an equity stock the security analyst must forecast the earnings and dividends expected from the stock and choose a discount rate which reflects the riskiness of the stock.
  • The earnings potential and riskiness of a firm are linked to the prospects of the industry to which it belongs. The prospects of various industries, in turn , are largely influenced by the development in the macroeconomic environment.
  • The macroeconomy is the overall economic environment in which all firms operate.
  • The development of almost every industry may be analysed in terms of a life cycle with four well defined stages: pioneering stage, rapid growth stage, maturity and stablisation stage, and finally decline stage.
  • Since each industry is unique, a systematic study of its specific features and characteristics must be an integral part of the investment decision process.
  • Michel Porter has argued that the profit potential of an industry depends on the combined strength of five basic competitive forces:


  1. Threat of new entrants
  2. Rivalry among the existing firms
  3. Pressure from substitute products
  4. Bargaining power of buyers
  5. Bargaining power of Sellers  

INDUSTRY ANALYSIS

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